Senior Product Marketing Manager at Modern Health | USA | $113K/yr – $166K/yr

Modern Health

Senior Product Marketing Manager

USA (Remote)

$113K/yr – $166K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive market-led product marketing for Modern Health, aligning multi-stakeholder buying, GTM plans, and cross-functional messaging to influence pipeline.

Own market intelligence, buyer personas, and competitive positioning for B2B and B2B2C buyers.
Must-have: 5+ years in product marketing with enterprise healthcare experience and GTM execution.
Lead cross-functional alignment with Product, Sales, and Client Success to scale launches.

Job Description

Responsibilities

Market & Buying Committee Intelligence: Develop deep expertise in Modern Health's buying committee dynamics — including CFO, CHRO, Benefits Operator, Risk/Compliance, and Procurement — mapping each stakeholder's unique priorities, objections, and success metrics.
Conduct ongoing market research to track competitive positioning, industry trends, and shifts in employer mental health investment priorities.
Build and maintain buyer personas and customer journey maps across B2B and B2B2C channels that reflect real purchase behaviors, not just job titles.
Product Positioning & Messaging: Develop and articulate clear, differentiated product positioning and messaging tailored to distinct stakeholder audiences, including HR leadership, benefits teams, and executive buyers.
Collaborate with product management to ensure tight alignment between platform capabilities and market narratives — translating features into business and clinical outcomes.
Own and evolve Modern Health's core messaging framework, ensuring consistency across all channels while enabling flexibility for segment-specific conversations.
Go-to-Market Strategy: Design and execute go-to-market plans for new product launches, feature enhancements, and repositioning initiatives — with clear milestones, cross-functional owners, and defined success criteria.
Define KPIs for product marketing initiatives and create regular reporting cadences that connect marketing performance to pipeline and revenue impact.
Partner with Product to build launch readiness frameworks that scale across multiple simultaneous initiatives.
Sales Enablement & Competitive Intelligence: Partner with Sales to develop high-impact tools including pitch decks, competitive battlecards, RFP response frameworks, one-pagers, and case studies.

Requirements

Minimum of 5 years of product marketing experience required, with meaningful focus on B2B and B2B2C models in healthcare, health tech, or employee benefits
3+ years of healthcare industry experience
Demonstrated experience marketing to HR, benefits, or People leadership audiences
Familiarity with the mental health benefits, EAP, or broader workforce wellbeing landscape strongly preferred
Proven track record in market research, competitive positioning, and go-to-market strategy execution
Experience supporting complex enterprise sales cycles, including RFP processes, buying committee navigation, and multi-stakeholder deal strategy
Bachelor's degree required in Marketing, Business, Healthcare Administration, Public Health, Communications, or a related field
MBA or Master's degree strongly preferred
Coursework or certification in product marketing
Equivalent experience in lieu of advanced degree will be considered for candidates with exceptional applied expertise in healthcare marketing

Preferred

Product Marketing Certification

Benefits

Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Generous Time Off
Company-wide Collective Pause Days
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development Stipend

Modern Health

3.1 Glassdoor

Modern Health is the comprehensive global mental health solution offering employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs - all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. Modern Health empowers companies to help all their employees be the best version of themselves and believes in meeting people wherever they are in their mental health journey.Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.

Founded in 2017

San Francisco, California, USA

901 employees (20 in marketing)

www.modernhealth.com

45% recommend to a friend

42% CEO approval