Responsibilities

• Own the global media business to identify patterns and conduct win/loss analysis to drive product recommendations, inclusive of feature enhancement and product development.
• Work with Product and Sales to understand and analyze trends, sales, and global regulatory requirements to create go-to-market strategies and training to position digital ad solutions for our pharmaceutical advertisers.
• Ensure efficient and effective execution of new media advertising product or feature rollouts, with the goal of maximizing revenue and ensuring successful product implementation.
• Manage advertising products throughout their lifecycle-- facilitating product kick-off and status meetings, managing operational project across media products, creating and tracking product documentation, and coordinating resources from various internal departments.
• Lead product innovations, new products and product enhancements across platforms by liaising with Technical Product, Editorial, Inventory, Ad Operations, Ad Technology, Media Planning, and Marketing Solutions teams across Newark, London and Paris offices.
• Provide data and analysis across the Media product category, identify patterns, and distill market intelligence to support business decisions that shape our digital advertising product offering.
• Understand inventory capacity of products and make intelligent recommendations to increase ad capacity as well as identify new areas for campaign delivery.
• Ensure media product reporting architecture is developed and maintained accurately, working closely with Business Intelligence teams.
• Develop additional strategies to implement efficiencies and provide internal guidance across various operational teams on how to execute and scale best practices as needed.
• Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created.