Senior Product Marketing Manager, Marketing & Enablement Personas

USA (Remote)

$118K/yr – $185K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own the platform GTM and messaging strategy, translating product narratives into differentiated positioning, leading major launches, and equipping field teams with plays and proof points to drive adoption and revenue.

  • Define go-to-market strategy for product launches
  • Collaborate with Marketing to convert customer insights into campaigns

Job Description

Responsibilities

  • Define the platform story for marketing and enablement personas
  • Turn Seismic’s product and platform narrative into differentiated positioning, messaging, and value propositions for marketing and sales enablement personas.
  • Use customer and market insight to connect Seismic and Highspot capabilities to the outcomes these leaders own, and influence product strategy and roadmap.
  • Help define Seismic’s point of view on the future of enablement and how AI is changing the work.
  • Own go-to-market strategy and execution for major product launches and releases translating new capabilities into a clear value story, coordinated GTM activities, field readiness, and measurable adoption and revenue goals.
  • Identify and lead GTM execution with clear business goals, strategies, tactics, and measures of success, creating the assets that bring key plays to market, including sales decks, brochures, demos, customer proof, and competitive guidance.
  • Equip field teams with differentiated messaging, sales plays, proof points, demos and competitive intelligence that translate product capabilities into customer value.
  • Own GTM contribution to revenue goals, refining your approach based on performance data and field feedback.
  • Lead the market conversation
  • Create thought leadership for marketing and enablement leaders, and partner across Marketing to bring it into campaigns, events, and practitioner communities.

Requirements

  • You have B2B enterprise software PMM experience and a record of positioning and GTM strategies that deliver results.
  • You connect products, data, workflows, and people to business outcomes, then turn complexity into a clear plan.
  • You sharpen product stories without losing what sets them apart.
  • You take ownership in ambiguity: align stakeholders, make a recommendation, and drive execution.
  • You understand how enablement and marketing leaders set priorities, change behavior, and prove impact.
  • You use customer insight and market trends to shape a point of view or advance a category
  • You build GTM plays the field uses, measure results, and improve them.
  • You use AI to improve the quality and scale of your work.
  • You write and present credibly to customers, executives, product teams, and revenue teams.

Benefits

  • To explore our benefits available in each country, please visit the Global Benefits page.
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Seismic

Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM️ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, approximately 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.To learn more, visit Seismic.com.

Founded in 2010
San Diego, California, USA
1.3K employees (99 in marketing)

Salaries

Posted range

$118K/yr – $185K/yr

Taken straight from the job posting.

See all Seismic salaries

Marketing Team

Marketing Team Size
65 (5% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
532.3M
Monthly Google Ads Budget
$25K
Traffic Source Mix
Search
16.4%
Direct
59.1%
Referral
12.6%
Social
11.2%
Paid
0.6%

Headcount Trend

Current headcount: ~1.3K

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