Responsibilities

• Lead the end‑to‑end adoption program for API products, from program design and participant recruitment to feedback collection, synthesis, and reporting, ensuring internal usage reflects real advertiser workflows and pain points.
• Collaborate with external partners to understand their requirements and drive quantitative and qualitative initiatives (opportunity sizing, feedback analysis, competitive insights) that translate learnings into clear business and market needs.
• Partner with product and engineering teams to inform feature development and influence the product roadmap using data‑driven insights derived from internal usage and experiment results.
• Act as a business and product strategy partner for internal users, deeply understanding products, markets, and workflows to identify and scale vertical‑ or market‑specific recommendations across regions.
• Align with senior leadership on program vision, priorities, and success metrics, ensuring initiatives ladder up to broader product and business strategy.
• Design and host recurring workshops, trainings, and readouts to share insights, showcase product use cases, and drive adoption and engagement.
• Work across API surfaces including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging AI/agentic product capabilities

Requirements

• 5+ years of product marketing, product operations, or similar roles in digital advertising, SaaS, or customer support platforms, with familiarity with advertising solutions and experimentation practices.
• 3+ years of experience working closely with sales or client‑facing support teams, with a strong customer service orientation and empathy for advertiser needs.
• Proven ability to turn complex product and user feedback into clear, audience‑appropriate narratives, documentation, and training content.
• Strong analytical skills and business acumen; comfortable working with data, defining metrics, and using spreadsheets and dashboards for decision‑making.
• Ability to understand technical concepts well enough to participate in conversations about APIs, integrations, application workflows, and system interactions

Preferred

• Experience working on API platforms, developer platforms, partner ecosystems, or ads technology products
• Experience supporting external technology partners, agencies, or enterprise customers in technical or product-related workflows
• Familiarity with REST APIs, authentication concepts, request/response structures, webhooks, and common integration patterns

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.