Senior Product Marketing Manager, M365 Copilot Storytelling

Redmond, WA (Unknown)

$106K/yr – $223K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive Copilot storytelling strategy and execution across launches and channels to clearly differentiate Microsoft 365 Copilot.

  • Own storytelling execution across assets and channels.
  • Must-have: Proven cross-functional influence with product, design, and web teams.
  • Standout: Leadership across launches, campaigns, and executive communications.

Job Description

Responsibilities

  • Bring the Microsoft 365 Copilot narrative to life through clear, compelling storytelling and differentiates us from other AI solutions in the market
  • Develop storytelling frameworks that translate complex AI capabilities into human, value-driven stories across current product truth and future vision
  • Serve as the primary storytelling execution lead for the team, setting standards for how narratives show up across assets and channels
  • Partner closely with the M365 narrative owner to ensure alignment, consistency, and clarity across all storytelling outputs
  • Work with marketing teams to activate Copilot scenarios on the web to showcase differentiation across our portfolio
  • Create and evolve core storytelling assets, including hero stories, scenario-based narratives, messaging frameworks, and more
  • Ensure storytelling consistency across key levers, including launches, campaigns, web, sales enablement, analyst engagements, and executive communications
  • Collaborate cross-functionally with marketing, product, engineering, design/UX, PR/comms, and sales to align storytelling with product truth and roadmap
  • Identify opportunities to elevate Copilot storytelling through new formats, channels, and creative approaches
  • Monitor industry and competitive storytelling trends to inform how Copilot’s narrative is expressed and differentiated

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or related field AND 5+ years experience in product marketing and storytelling roles OR Master’s Degree in a related field AND 3+ years experience OR equivalent experience
  • Master’s Degree in a related field AND 3+ years experience OR equivalent experience
  • Experience activating narrative strategy across large-scale launches, platforms, or ecosystems? (Note: included as part of preferred qualifications)
  • Proven cross-functional influence skills, with experience partnering closely with product, design, and web teams
  • Customer-obsessed mindset, with the ability to ground storytelling in real customer needs and scenarios
  • Strategic storyteller who can balance long-term narrative intent with near-term execution
  • Comfortable operating in fast-paced, ambiguous environments and shaping clarity through storytelling
  • Proven leadership skills with the ability to influence and drive alignment across teams, while working effectively with diverse teams and stakeholders at all levels of the organization
  • Self-motivated and results-oriented with a clear bias for action
  • Proven experience translating product strategy and narrative into compelling storytelling assets for complex technology products

Preferred

  • Bachelor’s Degree AND 8+ years experience, OR Master’s Degree AND 6+ years experience
  • Experience activating narrative strategy across large-scale launches, platforms, or ecosystems
  • Proven cross-functional influence skills, with experience partnering closely with product, design, and web teams
  • Customer-obsessed mindset, with the ability to ground storytelling in real customer needs and scenarios
  • Strategic storyteller who can balance long-term narrative intent with near-term execution
  • Comfortable operating in fast-paced, ambiguous environments and shaping clarity through storytelling
  • Proven leadership skills with the ability to influence and drive alignment across teams, while working effectively with diverse teams and stakeholders at all levels of the organization
  • Self-motivated and results-oriented with a clear bias for action
  • Proven experience translating product strategy and narrative into compelling storytelling assets for complex technology products
  • Demonstrated ability to bring product truth to life through clear, differentiated storytelling
  • Proficient written and verbal communication skills, with a portfolio of narrative-driven work and delivered in various formats (social, video, long-form, demos, etc.)

Benefits

Microsoft logo

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

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