Responsibilities

• Lead the strategy, positioning, and go-to-market execution for Datavant’s data connectivity products.
• Own the end-to-end product marketing function, including messaging/positioning, segmentation, launches, sales enablement, and market intelligence.
• Partner cross-functionally with Product, Sales, and Solutions leadership to translate complex offerings into clear, differentiated value propositions for customers across healthcare, life sciences, and ecosystem stakeholders.
• Drive category leadership by shaping narratives around data connectivity, privacy-preserving linkage, and real-world data.
• Establish repeatable GTM processes and ensures tight alignment between product strategy and revenue outcomes.
• Act as the voice of the market internally and the voice of the product externally.
• Define and evolve Datavant’s product positioning, messaging, and narrative across key customer segments and verticals
• Lead end-to-end go-to-market strategy for new products, features, and partnerships
• Partner with Product to influence roadmap based on market needs, customer insights, and competitive dynamics
• Enable Sales and Customer Success with clear value propositions, content, and tools that drive pipeline and expansion

Requirements

• 5-7 years of experience in product marketing, with leadership experience in B2B technology or healthcare/data platforms
• Proven track record of leading successful go-to-market strategies and driving measurable business impact
• Strong ability to translate complex technical products into clear, compelling messaging
• Experience collaborating with and influencing cross-functional leaders across Product, Sales, and executive leadership in a fast-paced environment
• Deep customer empathy and experience conducting market, user, and competitive research
• Analytical mindset with comfort using data to inform decisions and measure success
• Exceptional written and verbal communication skillsFamiliarity with healthcare, life sciences, data infrastructure, or privacy-preserving technologies is strongly preferred

Preferred

• Familiarity with healthcare, life sciences, data infrastructure, or privacy-preserving technologies is strongly preferred