Responsibilities

• Build and own segment-specific market intelligence by monitoring buyer behavior, competitive dynamics, and partner ecosystem trends and translating insights into differentiated positioning.
• Develop value narratives for target buyers that clearly communicate business outcomes and accelerate purchasing decisions.
• Own sales enablement for assigned segments, including pitch frameworks, objection-handling guides, ROI tools, and persona-based messaging.
• Own partner and channel motions through joint value propositions, co-sell playbooks, integration narratives, and partner-specific messaging that support growth objectives.
• Develop messaging that reflects how end customers experience billing and payments, not solely how organizations purchase technology.
• Build deep understanding of customer needs, market challenges, buying behaviors, and decision-making processes.
• Adapt communications and positioning strategies for diverse buyer personas, stakeholders, and market segments.
• Partner closely with Product Managers to influence positioning, launch readiness, and market feedback loops that improve customer outcomes.
• Design and systematize AI-assisted Product Marketing workflows that improve research, competitive intelligence, launch execution, and team effectiveness.
• Contribute to how the Product Marketing team evolves its operating model by introducing new methods, workflows, and approaches that strengthen market competitiveness.

Requirements

• 5+ years of Product Marketing experience.
• Demonstrated experience developing market positioning, messaging frameworks, and go-to-market strategies.
• Strong understanding of customer journeys, buyer behavior, and competitive differentiation.
• Experience working cross-functionally across Product, Sales, Alliances, Customer Marketing, Demand Generation, and Customer Success.
• Proven ability to manage multiple concurrent initiatives and stakeholder groups.
• Strong written and verbal communication skills adaptable to both field-facing and executive audiences.
• Ability to synthesize market intelligence from multiple sources and translate insights into business action.

Preferred

• Direct experience in payments, fintech, billing technology, or adjacent industries.
• Experience supporting partner and channel marketing motions.
• Experience building sales enablement programs and tools.
• Daily proficiency with AI-assisted research, workflow design, prompt engineering, and productivity tools.
• Track record supporting simultaneous direct and partner go-to-market motions

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & backup care
• Tuition reimbursement
• Employee Resource Groups (ERGs)