Senior Product Marketing Manager, Hyperscaler Partnerships

Santa Clara, CA (Remote)

$166K/yr – $259K/yrSenior Level7+ years expFull time

Posted 6 days ago

Job Summary

Own and drive the unified hyperscaler GTM across Azure, AWS, and Google Cloud, shaping differentiated narratives, co-innovation plays, enablement, and cross-functional alignment from product to sales.

  • Own GTM narratives and positioning for each hyperscaler
  • Lead the hyperscaler relationship and co-innovation GTM initiatives
  • Develop market-ready messaging and sales assets anchored in seller and customer insights

Job Description

Responsibilities

  • Own unified hyperscaler GTM strategy and positioning – Develop differentiated go-to-market narratives across Microsoft Azure, AWS, and Google Cloud that account for each partner’s market, competitive position, customer base, and go-to-market motion. Each hyperscaler’s positioning is built, not templated.
  • Jointly run the hyperscaler relationship – Own the narrative and assets while co-running the partner relationship with the hyperscaler partner managers.
  • Develop distinct value propositions and proof points by hyperscaler – Craft messaging, customer stories, competitive positioning, and persona-specific narratives (CIO/CISO, CFO) that resonate with each partner’s buying process and use cases.
  • Lead co-innovation GTM plays end-to-end – Partner with product management and engineering to identify co-innovations, then take each one from concept through demo, field enablement, win/loss tracking, and pipeline attribution. Build a repeatable model that scales across all three partners.
  • Build hyperscaler sales enablement and field marketing – Create First Call Decks, battlecards, technical demo flows, and one-pagers for specific buying committees, customized by hyperscaler and built to win deals.
  • Align sales, product, and partner teams on one narrative – Ensure ServiceNow field sellers and hyperscaler sales teams tell the same story to end customers; misalignment stalls deals.
  • Feed market intelligence into product planning – Bring hyperscaler customer behavior, competitive dynamics, and market whitespace to product steering conversations. You inform the roadmap; Product Management owns the decisions.
  • Represent marketing in customer engagements – Act as the go-to hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals to help advance conversations and close business.

Requirements

  • 7–10+ years in enterprise product marketing, product management, or sales engineering
  • 4+ years working with enterprise software platforms; cloud / hyperscaler go-to-market experience required
  • At least one shipped hyperscaler GTM motion, with a working understanding of cloud partner mechanics (co-sell, marketplace transactability, partner economics). Strong Azure or adjacent Microsoft ecosystem experience (Office 365, Dynamics, Teams) a plus
  • Proven ability to build sales plays and enablement content grounded in seller and customer insights
  • Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences
  • Track record of developing polished, C-suite-ready presentations and sales assets
  • Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority
  • Technical fluency with product roadmaps, cloud platform architectures, and customer technical buying conversations
  • Excellent written and verbal communication skills; comfortable presenting to customers and executives
  • Up to 10% travel to support sales efforts and industry events

Benefits

  • We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

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ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
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Salaries

Posted range

$166K/yr – $259K/yr

Taken straight from the job posting.

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    Post IPO Equity
  • Mar 2012
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Senior Product Marketing Manager, Hyperscaler Partnerships

ServiceNow · Santa Clara, CA · Remote