Responsibilities

• Competitive Intelligence: Analyze market trends, customer insights, and competitor activities to inform strategy and identify opportunities.
• Market Positioning & Messaging: Develop clear, differentiated, and value-driven messaging that articulates the unique benefits of our products.
• Go-to-Market: Lead execution of product launches and campaigns end-to-end. Partner closely with Product, Sales, and Customer Success to ensure alignment and strong market impact.
• Sales & Channel Enablement: Own creation of high-quality enablement assets (pitch decks, battle cards, one-pagers, product guides). Ensure sales and partners are equipped to clearly communicate value and win deals.
• Content & Demand Support: Work closely with marketing to translate product value into compelling content (case studies, web, campaigns). Ensure content aligns with positioning and drives pipeline.
• Metrics/Outcomes: Define and track success metrics for launches and messaging (e.g., pipeline impact, win rates, adoption).

Requirements

• 4+ years of experience in product marketing, preferably within the cybersecurity or managed service space.
• Proven track record of owning and executing product marketing initiatives end-to-end, not just contributing.
• Strong ability to translate complex products into clear, compelling value propositions for different audiences.
• Experience working closely with sales teams and enabling revenue outcomes (not just producing assets).
• Highly analytical with a structured approach to competitive research, positioning, and decision-making.
• Strong storytelling and communication skills with a focus on clarity, simplicity, and impact.
• Comfortable operating in a fast-paced startup environment with a strong bias for action and execution.
• Native-level English.

Preferred

• Experience in cybersecurity.
• Familiarity with MSPs or small business ecosystems.