Responsibilities

• Own the install base marketing strategy: identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption.
• Create adoption-focused content including in-app messages and email campaigns that drive customer engagement and value realization
• Develop internal enablement resources including playbooks and battlecards that equip internal customer success teams for proactive, value focused customer conversations
• Gain and develop a deep understanding of new and upcoming product capabilities and assist in the development of customer-facing product communications
• Define and track adoption metrics (feature activation rates, usage, time-to-adoption) in collaboration with data and analytics; use insights to evaluate program performance and identify areas for optimization.
• Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success (customer success, professional services) and Enablement to keep materials current.
• Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals, informed by ongoing customer research (interviews, surveys, usage data).
• Partner with Customer Advocacy to identify customers well-positioned to serve as references
• Support monthly product launch motion with content creation and customer campaigns that drive adoption
• Work with the greater product marketing team on important team projects and events as assigned.

Requirements

• 5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS.
• Ability to translate product capabilities into customer-facing value narratives.
• Experience using AI tools to accelerate content creation, streamline workflows, and output
• Comfort with product usage data to identify adoption patterns, ask the right questions of analytics teams, and connect data to a story.
• Strong written communication, content development, and presentation skills.
• Proven ability to manage multiple cross-functional programs simultaneously.
• Bachelor's degree or equivalent practical experience.

Preferred

• Experience working post-sale and partnering with Customer Teams (customer success, professional services, etc.).
• Familiarity with the sales engagement or revenue intelligence category; experience with Outreach or similar platforms (Salesloft, Gong, HubSpot) is a plus.
• Exposure to product-led growth (PLG) motion or in-app messaging programs (e.g., Pendo, Amplitude, etc.).
• Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions.

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military