Responsibilities

• Own product marketing for top priority features from positioning and messaging through packaging, launch, and early commercialization.
• Shape new solutions with Product, using market research, customer feedback, and experiment readouts to clarify ICP, use cases, problem statements, and success criteria.
• Define and refine packaging and offers (tiers, bundles, add-ons, and early pricing hypotheses) for add-on products in collaboration with Product, Pricing, Revenue, and other teams.
• Build focused GTM plans and enablement, from messaging frameworks and pitch narratives to sales tools and customer-facing collateral, that make it easy for field and partner teams to position and sell.
• Run and iterate GTM programs (campaigns, plays, content, and partner motions) to drive awareness, adoption, and advocacy, and bring back insights that influence roadmap, packaging, and future GTM.
• Additional projects and responsibilities as business needs require

Requirements

• 5+ years of experience in SaaS Product Marketing, with meaningful experience launching new products or offers and/or serving small and mid-sized businesses.
• Proven experience partnering with Product to take features and offerings from concept to launch, including problem validation, targeting, and early packaging hypotheses.
• Flexible, follow the opportunity attitude towards juggling priorities
• Exceptional positioning, messaging, and content development skills, with a track record of communicating complex value (integrations, workflows, AI features, multi-party solutions) in clear, compelling language.
• Strong cross-functional collaboration and organizational skills, with the ability to act as the GTM “driver” for launches—managing multiple initiatives, aligning stakeholders, and bringing structure to complex efforts.
• Data-informed, experiment-oriented mindset, using qualitative and quantitative insights to test, learn, and iterate messaging, packaging, and programs, and to demonstrate impact on awareness, adoption, and revenue.
• AI-driven capabilities and experience working with the latest technology, building new agents, advocating for early adoption and testing of automation where applicable (keeping human centered decision making and creativity in mind)
• Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Benefits

• Greenhouse provides a variety of benefits to employees, including medical, dental, and vision insurance, basic life insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program.
• For US-based employees, we offer short-term and long-term disability coverage, a 401(k) plan and company match.
• U.S. based employees also receive, per calendar year, up to 14 scheduled paid holidays and up to 80 hours of paid sick leave.
• Non-exempt employees accrue up to 20-25 days of paid vacation time annually, depending on tenure, and exempt employees have flexible paid time off (PTO)