Responsibilities

• Own day-to-day go-to-market messaging across products, launches, and campaigns, ensuring everything feels cohesive, modern, and outcome-oriented.
• Translate product innovation and customer use cases into compelling narratives across email, social, website, landing pages, and sales collateral.
• Drive end-to-end launch and campaign execution across multiple channels, moving quickly from idea to market.
• Partner cross-functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to life.
• Develop clear positioning and messaging frameworks across Goodstack’s enterprise and nonprofit solutions.
• Create and evolve sales enablement materials, customer proof points, and use-case narratives.
• Shape Goodstack’s nonprofit ecosystem positioning and community storytelling alongside the Product and Engineering teams.
• Leverage AI tools and workflows to increase speed, scale, quality, and campaign execution efficiency across the marketing function.

Requirements

• 5-8 years in product marketing, go-to-market, content marketing, or strategic marketing roles, ideally in B2B SaaS, impact tech, or AI-native companies.
• Experience launching products or integrated campaigns at high velocity.
• Exceptional storytelling and messaging instincts; you can simplify complex products into clear, compelling customer value.
• A bias for execution: you own projects end-to-end, move fast across multiple workstreams, and sweat the details without losing sight of the bigger picture.
• Experience building and running integrated campaigns across email, social, web, and sales channels.
• Strong commercial instincts and the ability to think across both enterprise GTM and community/ecosystem narrative.s
• Deep fluency in AI tools and an AI-native way of working. You think in systems, move fast, and use AI as a force multiplier, not a nice-to-have.

Nice to Have

• A track record of working closely with founders or executive teams in fast-moving environments.
• A point of view on category creation, thought leadership, and earned media, and how to build share of voice over time.
• Strong perspective on modern B2B storytelling, positioning, and customer engagement.
• Experience building community or ecosystem-driven narratives.
• A genuine love of language, you write with clarity, personality, and a point of view.

Benefits

• 💝 Goodstack’s Workplace Giving
• ⚕️ Private Health Insurance
• 🌞 $300 Brighten your day annual budget
• 🤓 $1,200 Learning & development annual budget
• 📚 Goodstack library
• ⭐️ Paid days off to volunteer for non-profit causes
• 🎤 Paid days to attend conferences
• 🥳 Paid day off on your birthday!
• 🌴 25 days annual leave, plus paid public holidays
• 💙 Paid sick leave