Senior Product Marketing Manager — Global Narrative & Portfolio Strategy

Detroit, MI (Remote)

$108K/yr – $143K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the global narrative, portfolio positioning, and GTM strategy across a multi-product portfolio with market insight guiding sales enablement.

  • Global narrative & positioning: maintain consistency across the portfolio.
  • Portfolio GTM strategy: coordinate across product, sales, and marketing for aligned launches.
  • Market research to insight: translate trends into compelling positioning and sales playbooks.

Job Description

Responsibilities

  • Global narrative & positioning — define and maintain the global narrative, product positioning, and value propositions across the entire portfolio.
  • Portfolio GTM strategy — build the portfolio go-to-market strategy and ensure alignment across all products.
  • Product playbooks — create and own the product playbooks that equip the proposal team to win.
  • Product marketing assets — partner closely with the product team to develop product marketing assets infused with the new narrative.
  • Market research & trends — lead market research and trend analysis so our positioning is grounded in where the market is going, not where it has been.

Requirements

  • 7+ years in product marketing, with proven experience positioning a multi-product portfolio (B2B preferred).
  • A track record of building narratives, value propositions, and GTM strategies that sales teams actually use.
  • Strong storytelling and messaging craft — you turn complex products into clear, compelling stories.
  • Experience creating sales playbooks and enablement content for proposal or sales teams.
  • Analytical rigor: comfortable leading market research and translating insight into positioning decisions.
  • Excellent cross-functional collaboration skills across product, sales, and marketing.

Preferred

Benefits

  • We’re TELUS Health Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. We offer accommodation for applicants with disabilities, as required, during the recruitment process.
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LifeWorks

At Lifeworks, we empower individuals with developmental disabilities, including autism, through advocacy, empowerment, and opportunity. Since 1954, we’ve been dedicated to celebrating diversity and creating possibilities that inspire growth and achievement. Our programs and services support individuals, families, and communities to thrive together. Join us in building a more inclusive world.

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