Senior Product Marketing Manager

Responsibilities

• Positioning & Narrative: Own the positioning and messaging for the product features and releases assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community, and Content all work from.
• Go-to-Market: Lead go-to-market for releases, betas, and feature rollouts: tiering, audience targeting, channel plan, enablement, and launch-day execution, followed by an honest read on what worked.
• Audience Definition: Define precisely who a feature is for, from indie creators to technical directors, and document it clearly enough that other teams can act on it without reinterpreting it.
• Developer Credibility: Developers are inherently skeptical of marketing claims. Write messaging that earns credibility with practitioners instead of hyping past them, working with Community and DevRel to meet developers where the real discussions happen.
• Voice of the Customer: Look across forum threads, interviews, and community feedback for patterns. Customer problems are often uncommon or inconsistent, so assess what repeats, and translate it into needs that align to Unity's mission and that Product and Marketing can use.
• Competitive & Market Intelligence: Track the relevant landscape and turn market shifts into sharp positioning and usable sales material.
• Enablement & Content: Equip Sales, Success, and Support with pitch decks, battlecards, and objection handling. Partner with Content marketing on launch assets and developer-facing material.
• Measurement: Work with Product and Analytics to define what success looks like for each launch in advance, and report against it afterwards.
• Working across teams: Work with peers in your own team and across business units, and with managers and directors where the work needs it. Keep the detail of each release consistent with the bigger product story.

Requirements

• 4+ years in product marketing or go-to-market roles, with experience owning a feature, a launch, or part of a product line.
• Game production fluency: a background in games, or a deep grasp of modern development pipelines and creator workflows. Strongly preferred.
• Experience marketing to technical audiences such as developers, engineers, or technical artists, and the credibility to win over users whose default posture is skepticism.
• Exceptional writing. You can turn complex technology into a crisp, obvious narrative across a launch page, a keynote section, a battlecard, or a Slack thread with engineers.
• Sound independent judgment and comfort with ambiguity. You take direction from your manager on what to work on, decide how to do it, and welcome refinement from your manager and team, including on early-stage features where the strategy is still moving.
• Pattern recognition and data literacy. You can read messy, inconsistent customer signal, find the pattern, turn it into a clear need, set the right metrics, and change course on evidence.
• Cross-functional range. You understand both the ground-level details and the big picture, and work with peers, managers, and directors within your team and across business units.
• Strong with AI tools such as Claude Code, Gemini, or similar, and a practical sense of how to use them to move faster without letting the output go out unchecked.

Preferred

• Platform and ecosystem go-to-market: experience marketing developer platforms, game engines, SDKs, or plugin ecosystems.
• Hands-on creation experience: you have shipped something in Unity or a comparable real-time creation tool.
• Direct experience with AI or ML products, and the technical judgment to tell a production-ready capability from a good demo.
• Partner co-marketing: experience running joint go-to-market with technology partners.

Benefits

• Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program