Responsibilities

• Own go-to-market strategy for new segments including defining audience, positioning, and success metrics, and taking that plan from validated opportunity to full execution in partnership with the Market Research PMM.
• Set and own commercial targets for each segment with RevOps and Sales, pipeline influenced, closed-won revenue, adoption, and report results directly to executive leadership.
• Run the GTM operating model end to end: milestones, owners, KPIs, and reporting cadence, keeping every launch aligned to company and marketing OKRs.
• Partner with Content, Rev Marketing, and Marketing Management to turn segment positioning into campaigns, case studies, and enablement assets built for each audience.
• Lead sales and CS enablement for new segments including messaging frameworks, playbooks, and talk tracks that give go-to-market teams real confidence in unfamiliar markets.
• Identify partner-specific opportunities with the Partnerships team and fold them into the broader segment plan.
• Drive senior-level alignment across Product, Sales, CS, and Marketing on priorities, timelines, and what winning looks like, and run quarterly GTM reviews that turn results into a clear call on scaling or cutting a segment.
• At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.

Requirements

• 8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment.
• Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes.
• Experience driving growth across multiple segments, whether by vertical, customer type, or geography.
• Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle.
• Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI.
• Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams.
• Executive-ready communication and presence, with the ability to influence senior stakeholders and shape decisions.
• Operates with urgency, ownership, and strategic clarity in fast-paced environments.

Preferred

• Prior experience in the nonprofit solutions space.
• You'll Thrive Here If You… - Treat ambiguity as the starting point, not a blocker - you build the plan instead of waiting for one.
• You'll Thrive Here If You… - Take ownership of outcomes, not just deliverables, and hold yourself accountable to the number.
• You'll Thrive Here If You… - Move comfortably between spreadsheet and stakeholder conversation, translating data into a decision.
• You'll Thrive Here If You… - Give and take direct feedback without ego, because the segment's success matters more than being right.
• You'll Thrive Here If You… - Get energy from stitching together Product, Sales, CS, and Marketing into one coordinated motion.
• You'll Thrive Here If You… - Are honest about what isn't working and say so early, not after the quarter closes.
• You'll Thrive Here If You… - Want to shape how Fundraise Up expands into new markets, not just execute someone else's playbook.
• You'll Thrive Here If You… - Default to speed without cutting corners on rigor.

Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
• Charitable giving program and paid volunteer time off with registered non-profits.