Senior Product Marketing Manager - Frontline Worker

Atlanta, GA (On-site)

$122K/yr – $203K/yrSenior Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own frontline-worker GTM and strategic alliances, shaping a global plan, assets, and enablement that turn deskless-workforce needs into measurable pipeline, while coordinating with OEM partners to align joint value propositions.

  • Frontline Worker GTM: develop the global plan, create content, enable the field, and drive integrated campaigns.
  • Strategic Alliance GTM: align with major partners to craft joint GTM strategies and stay ahead of hardware/software trends.

Job Description

Responsibilities

  • Frontline Worker GTM Strategy & Implementation: develop and execute the global GTM plan and create sales-ready assets.
  • Content Creation: produce whitepapers, solution briefs, case studies, blogs, and website content.
  • Sales Enablement: build pitch decks, discovery guides, objection handling scripts, and deliver global trainings.
  • Cross-Functional Leadership: partner with Product Management to influence the roadmap and work with Demand Gen to build integrated campaigns.
  • Subject Matter Expertise: serve as internal/external SME for the deskless workforce across healthcare, retail, logistics, and manufacturing.
  • Strategic Alliance GTM Leadership: Partner Alignment for OEM/alliance partners in the UEM/frontline space (e.g., Google, Samsung, Zebra).
  • GTM Strategy Collaboration: align with alliance teams and partner marketing on joint strategies and value propositions.
  • Strategic Alignment: evaluate the frontline partner landscape to stay aligned with hardware/software trends.

Requirements

  • 7+ years of B2B Product Marketing experience within the SaaS, Enterprise Software, or Mobility space.
  • Deep understanding of UEM and frontline/deskless worker environments (ruggedized devices, shared mode, etc.).
  • Exceptional storytelling and presentation skills, able to translate complex features into business outcomes.
  • Proven track record of working with large technology partners to execute joint GTM strategies.
  • Bachelor’s degree in Marketing, Business, or Computer Science; MBA preferred.

Benefits

  • employee ownership
  • health insurance
  • 401k with matching contributions
  • disability insurance
  • paid-time off
  • growth opportunities
  • and more
Omnissa logo

Omnissa

Omnissa is the digital work platform leader, trusted by thousands of organizations worldwide as the former VMware End-User Computing business. We make digital work, work – for businesses and their people. No painful IT processes or productivity trade-offs. Instead, a seamlessly delivered digital employee experience that simplifies work. Our comprehensive digital work platform enables IT teams to provide secure, personalized experiences for every employee, on any device. Omnissa unifies, automates, and efficiently scales the digital workspace. By empowering employees to do their best work, anywhere, we help workforces everywhere unlock exponential business value.All is made possible with the OmnissaTM Platform, the first AI-driven digital work platform for smart, seamless, and secure work experiences from anywhere. It integrates multiple industry-leading solutions across Unified Endpoint Management, Virtual Desktops and Apps, Digital Employee Experience, and Security and Compliance. By continuously adapting to users’ work styles, Omnissa optimizes user experience, security, IT operations and costs.

Founded in 2024
Mountain View, California, USA
2.5K employees (157 in marketing)

Traffic Signals

Monthly Visitors
781.8K
Monthly Google Ads Budget
$14.8K
Traffic Source Mix
Search
34.5%
Direct
51.3%
Referral
12.4%
Social
1%
Paid
0.7%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
91 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News