Responsibilities

• Have a clear understanding of ICP, customer pain points
• Define and maintain product positioning, value propositions, and messaging frameworks by persona (e.g., audit partners, managers, staff, ops).
• Translate product capabilities into clear customer benefits and outcomes.
• Ensure consistency across the website, sales materials, lifecycle marketing, and in-product messaging.
• Develop competitive differentiation and category-level storytelling
• Partner with Product to scope launches (tiers, goals, and success metrics).
• Build and execute GTM plans including internal enablement, external messaging, and customer comms.
• Coordinate cross-functional execution across Product, Sales, Marketing, and CS.
• Ensure launches drive awareness, adoption, and measurable impact.
• Equip the sales team with the tools and resources they need to effectively sell our products.
• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team.
• Drive pricing and ROI strategy and enablement for the sales team.
• Train sales teams on product features, benefits, and how to effectively sell the product.
• Deeply understand customer needs, jobs-to-be-done, and buying triggers.
• Conduct customer interviews, win/loss analysis, and market research.
• Synthesize insights into actionable recommendations for Product and GTM.
• Track industry trends in audit, assurance, advisory, and compliance.