Responsibilities

• Have a clear understanding of ICP, customer pain points
• Define and maintain product positioning, value propositions, and messaging frameworks by persona (e.g., audit partners, managers, staff, ops).
• Translate product capabilities into clear customer benefits and outcomes.
• Ensure consistency across the website, sales materials, lifecycle marketing, and in-product messaging.
• Develop competitive differentiation and category-level storytelling
• Partner with Product to scope launches (tiers, goals, success metrics).
• Build and execute GTM plans including internal enablement, external messaging, and customer comms.
• Coordinate cross-functional execution across Product, Sales, Marketing, and CS.
• Ensure launches drive awareness, adoption, and measurable impact.
• Equip the sales team with the tools and resources they need to effectively sell our products.

Requirements

• 5+ years of product marketing experience at leading AI or B2B enterprise software organizations.
• Proven track record of developing and executing successful product marketing strategies.
• Storyteller with excellent written and verbal communication skills.
• Proficiency with Google Slides/PowerPoint for creating presentations and sales collateral.
• A self-starter who is comfortable with both defining and executing product marketing strategy from beginning to end.

Preferred

• Industry knowledge of assurance and advisory services, preferably with exposure to financial audits, cybersecurity, or regulatory standards.
• Prior experience marketing to accounting or other professional services firms is preferred.
• Experience with HubSpot or other CRM platforms for managing marketing campaigns and analyzing performance.
• Proficiency with video editing tools such as Camtasia, Descript, or Loom for creating engaging video content.

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules