Senior Product Marketing Manager

Responsibilities

• Take products and features from development through sales, marketing, and operational rollout, making sure each team is ready at launch.
• Build eBacon's launch process and go-to-market plans, including timelines, messaging, positioning, and launch checklists.
• Coordinate with operations and support so processes, documentation, and training are in place before release.
• Deliver product demos to prospects, customers, and internal teams.
• Create sales enablement materials such as pitch decks, battle cards, one-pagers, FAQs, and objection-handling guides.
• Train sales and customer-facing teams on new releases and how to position them.
• Help build and improve product webpages and landing pages, including copy, structure, and calls to action.
• Work with design, content, and web teams on campaigns, emails, and other launch materials.
• Keep product messaging clear and consistent across all channels.
• Build scorecards and dashboards that track adoption, revenue impact, pipeline, and engagement for each release.

Requirements

• 5+ years of experience in product marketing, product management, or a related go-to-market role.
• Experience building a product marketing function or launch process from scratch.
• B2B marketing experience.
• A track record of launching products or features across multiple departments.
• Confidence delivering product demos and presenting to customers and stakeholders.
• Strong writing skills and the ability to turn technical features into clear customer benefits.
• Experience building reports or scorecards and making recommendations from data.
• Familiarity with website content management systems (e.g., HubSpot).
• Hands-on experience using AI tools (ChatGPT, Claude) in daily marketing or product work, with examples of how they improved your results or efficiency.
• The judgment to know when AI output needs human review, editing, or fact-checking.

Preferred

• Experience in payroll, HCM, or construction technology.
• Working knowledge of CRM and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Familiarity with AI features in marketing and CRM platforms (e.g., HubSpot AI).
• Background in customer research or voice-of-customer programs.
• Basic understanding of SEO and conversion optimization.

Benefits

• Monthly health allowance you direct toward the coverage that works for you — medical, dental, vision, life, and more
• 401(k) with up to 6% employer match
• Performance-based bonus eligibility