Responsibilities

• Define and execute product positioning, messaging, and value propositions that clearly articulate the differentiated value of Duck Creek solutions.
• Lead go-to-market planning and execution for product launches, feature releases, and strategic initiatives in collaboration with cross-functional teams.
• Develop customer-facing content and collateral, including datasheets, solution briefs, presentations, videos, and case studies.
• Develop engaging thought leadership content (i.e., blogs, eBooks, webinars, articles, etc.) on relevant topics meant for target audience for specific products.
• Collaborate with Product Management to translate product roadmaps and technical capabilities into compelling market-facing materials.
• Conduct market, competitive, and customer research to inform messaging, positioning, and segmentation strategies.
• Develop and maintain persona-based messaging frameworks and content aligned with buyer journeys.
• Enable Sales, Customer Success, and Partner teams through training, tools, and content to support market engagement and revenue growth.
• Serve as a subject matter expert for product messaging in support of PR, analyst relations, events, and thought leadership initiatives.
• Measure and optimize the effectiveness of product marketing programs, using data-driven insights to inform strategic decisions.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent additional years of experience.
• Minimum of 6 years of relevant product marketing experience in B2B software, SaaS, or enterprise technology.
• At least 3 years of strategic leadership experience in cross-functional or matrixed environments.
• Experience in the P&C insurance industry, specifically with core systems.

Preferred

• Master’s degree (MBA or related field).
• Experience working with global teams and markets.
• Familiarity with marketing automation and CRM platforms, including Salesforce and Pardot.

Benefits

• ▸ Flexible work environment
• ▸ Medical, dental, vision, life and disability insurance
• ▸ 401(k) Retirement Plan
• ▸ Flexible Spending & Health Savings Account
• ▸ Paid holidays, vacation, and volunteer time
• ▸ Employee assistance program and other benefits.