Responsibilities

• Build and own the narrative, positioning, and messaging tied to all capabilities of the Box Platform targeting developers
• Develop and execute integrated GTM strategies for the Box Platform, partnering with campaign, field, and partner marketing to drive pipeline creation and acceleration.
• Create high-impact content for 1st and 3rd party external channels (web, blogs, thought leadership, e-books, webinars, events)
• Deliver ongoing enablement to sales and customer success on developer use cases and personas, competitive dynamics, and objection handling.
• Partner with product and technical PMMs to align roadmap and messaging to developer use cases needs.
• Act as a thought leader and spokesperson: join customer meetings, analyst briefings, conferences, and speaking opportunities to elevate Box’s presence in the developer community.
• Collaborate with strategic accounts and partners to develop case studies, reference stories, and co-marketing that showcase measurable business outcomes.
• Use AI-first workflows to analyze market signals, refine ICPs and personas, test messaging, and accelerate content creation and competitive research.

Requirements

• 4+ year experience in working with developer, development tools and platforms, with some hands-on development experience as well as experience with developer outreach as a marketer, evangelist or outbound product manager.
• Strong interest and understanding of developer trends, particularly the state of AI tools and infrastructure.
• Participation in developer communities, both online and in-person.
• A dynamic storyteller with a point of view on the intersection of AI and development.
• Familiarity with enterprise buying cycles, multi-stakeholder sales, and the needs of life sciences IT and line-of-business buyers; able to translate technical capabilities into business outcomes.
• Demonstrated ability to craft and deliver executive-ready narratives and presentations; strong public speaking skills and comfort representing Box externally.
• Proven cross-functional leader and player-coach who influences without authority and drives initiatives across product, sales, CS, and marketing.
• AI-first mindset with a bias for action; comfortable operating in fast-moving environments and using AI tools to 10x research, insights, and content velocity.