Responsibilities

• Build and execute the marketing plan for developers aligned with Visa goals.
• Manage content strategy and calendar as editor-in-chief for developer communications.
• Develop high-quality developer-facing content including blogs, guides, tutorials, and case studies.
• Oversee external agencies to ensure brand standards and technical resonance.
• Engage the developer community via forums, webinars, hackathons, and meetups.
• Define metrics, track KPIs, and iterate strategies to maximize engagement.
• Advocate for developers by informing onboarding flows and sandboxes.

Requirements

• 8+ years of relevant work experience with a Bachelor’s Degree or 5+ years with an Advanced Degree or 2+ years with a PhD.
• Deep understanding of the developer audience and authentic marketing to them.
• Technical fluency in technology, with emphasis on payments space.
• Cross-functional collaboration experience with product, user research, analytics, digital marketing, and legal teams.
• Content creation expertise and experience running integrated digital marketing campaigns for technical audiences.
• Agency management experience delivering best-in-class work on time and within budget.
• Strong project management skills handling multiple workstreams in a fast-paced environment.

Preferred

• Preferred Qualifications: 9+ years with a Bachelor’s or 7+ with an Advanced Degree or 3+ with a PhD.
• Deep understanding of the developer audience and authentic marketing for technical communities.
• Technical fluency in the technology space, ideally payments.
• Experience collaborating with cross-functional teams across product, research, analytics, marketing, and legal.
• Proven content creation and integrated digital campaigns for technical audiences.
• Agency management experience delivering high-quality campaigns on schedule and within budget.
• Strong multi-workstream project management capability in complex environments.