Senior Product Marketing Manager, Developer & AI Demo Experiences at ServiceNow | Santa Clara, CA | $166K/yr – $290K/yr

Senior Product Marketing Manager, Developer & AI Demo Experiences

Santa Clara, CA (Remote)

$166K/yr – $290K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own the developer AI story and end-to-end demos from idea to stage, so the technical audience sees concrete value and real outcomes.

Build like a developer: ship working prototypes using APIs, SDKs, and CLIs with first-hand friction insights for demos and feedback.
Own data and analytics: turn Workflow Data Fabric into a ready-to-demo data story and reusable assets.
Partner across org: align Product, Eng, DevRel, PMM and creative to lock in messaging and ship on date.

Job Description

Responsibilities

Build like a developer. Write the code. Use the APIs, SDKs, and CLIs the way a customer would. Hit the same friction they hit and turn that into both a better demo and better product feedback.
Own the AI narrative. Build and tell the story of AI on the platform: agentic workflows, model integration, AI assisted development, and the practical outcomes developers actually care about.
Own data and analytics. Take the data and analytics story, including Workflow Data Fabric, from concept to demo to reusable asset. Show how data grounds the AI and powers the workflow.
Deliver the moment. Drive developer facing demos for keynotes, launches, developer events, and roadshows. Scope early, build against hard dates, rehearse until it's clean.
Scale it. Turn each demo into evergreen assets: reference implementations, sample repos, recorded walkthroughs, and enablement content that developers and the field can pick up on their own.
Speak to developers as one of them. Present on stage, on camera, and in technical forums with the credibility that only comes from having built it yourself.
Partner across the org. Work with Product, Engineering, Developer Relations, PMM, and creative teams to align on message, sequence, and what's genuinely shippable by the date.

Requirements

6+ years spanning software development and technical marketing, developer relations, solution engineering, or product marketing. Time as an actual engineer is strongly preferred.
Real coding ability. You are fluent in at least one modern language and comfortable in APIs, SDKs, Git, and the command line. You can build a working prototype without help.
Hands on experience with AI development: LLM APIs, agent frameworks, prompt engineering, RAG, evals, or AI assisted coding tools. You\'ve shipped something with them, not just read about them.
Working knowledge of data and analytics: data integration, virtualization, pipelines, and reporting. Willingness to go deep on Workflow Data Fabric.
Strong storytelling instincts. You can take a genuinely technical build and make it land for developers without dumbing it down, and for executives without losing them.
Experience delivering under event pressure and shipping against an immovable date.
Excellent written and verbal communication, on stage and on the page.
Comfort with ambiguity. You drive clarity rather than wait for it.

Preferred

ServiceNow platform experience, or experience on a comparable enterprise platform's developer program.
Open source contributions, a public portfolio, or a technical blog / channel.
Prior experience on a demo, evangelism, or developer advocacy team.
Video production or design sensibility.

Benefits

health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004

Santa Clara, CA, US

32K employees (2,162 in marketing)

www.servicenow.com

89% recommend to a friend

97% CEO approval