Responsibilities

• Own Data & Integrations Platform positioning for enterprise buyers and sellers
• Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence
• Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing
• Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths
• Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption
• Define success metrics and partner with Analytics for post-launch measurement and revenue attribution
• Day to Day - Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement
• Develop positioning for data-platform features
• Partner with Partnerships to scope co-marketing and partner GTM
• Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform

Requirements

• Min 5+ years working in product marketing
• Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup
• Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application
• Proven ability to translate technical integration capabilities into commercial value and customer proof points
• Experience building launch processes and running multi-stakeholder GTM cadences
• Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption
• Strong written and verbal communication, organization, and prioritization skills
• Passion for storytelling and making technical products accessible to commercial buyers

Preferred

• Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product
• Experience working with product and engineering teams on API-first GTM
• Familiarity with partner ecosystems and partner-led launches

Benefits

• You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.