Responsibilities

• - Segment Strategy & Go-to-Market: Define and execute differentiated go-to-market strategies for each customer segment — Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal. Tailor positioning, pricing narratives, competitive plays, and launch plans to the distinct buying behaviors, decision-makers, and adoption patterns within each segment.
• - Product Messaging & Positioning: Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio — including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions — aligned to segment-specific buyer personas and use cases.
• - Market Research & Segment Intelligence: Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of our solutions, key buyer personas, and emerging trends. Develop a clear voice of the customer for internal stakeholders through research, customer advisory boards, and field feedback.
• - Competitive Intelligence: Lead competitive intelligence efforts across all segments. Identify and monitor top competitors, conduct win-loss analyses, share findings with product teams and executives, develop competitive positioning, and incorporate insights into sales enablement, marketing programs, and collateral.
• - Sales Enablement: Support the sales organization by communicating segment-specific value through the development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools. Ensure sales teams are equipped to engage each segment with relevant messaging and proof points.
• - Product Launches: Drive launch and go-to-market strategies in close collaboration with product management, sales, content, demand generation, and other teams. Manage internal readiness, develop external launch plans, and coordinate cross-functional execution to ensure successful launches across all segments.
• - Marketing Content & Campaigns: Assist the marketing team with segment-relevant messaging in core collateral such as web copy, brochures, videos, presentations, webinars, events (including Inspire), eBooks, and infographics. Partner on marketing plan execution from branding through demand generation.
• - Analyst & Industry Relations: Work with industry analysts, associations, and influencers to position NetDocuments as the category leader across all customer segments.
• - Team Leadership: Guide, mentor, and develop a team of product marketers. Build a data-driven, high-performance culture focused on achieving quantifiable outcomes and professional growth.
• What You Will Bring to the Team: - Strong leadership and management skills with the ability to develop and motivate individuals to their full potential

Requirements

• 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software
• 3+ years of experience managing or leading marketing teams
• Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals
• Demonstrated ability to set annual and quarterly plans, prioritize team projects, and drive execution
• Bachelor’s degree in Marketing, Business Administration, or related field

Preferred

• Experience working with attorneys, law firms (including AM Law 200/large firms), corporate legal departments, and/or public sector organizations
• Experience marketing AI-powered, data-driven, or cloud platform products
• Understanding of the legal technology landscape (document management, ediscovery, compliance, legal operations, AI for legal)
• Experience working with government and public sector markets
• MBA or JD preferred