Product marketing lead

New York City, NY (On-site)

$144K/yr – $240K/yrSenior Level6+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end product marketing for WRITER Agent and key features, drive go-to-market and sales enablement, and sharpen competitive differentiation through cross-functional collaboration.

  • Own go-to-market strategy and assets for launches
  • Partner with Product, Sales, and Marketing to align messaging and enablement

Job Description

Responsibilities

  • Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value
  • Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches
  • Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations
  • Drive product and feature adoption through regular user communications and programs
  • Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms
  • Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey

Requirements

  • 6+ years of product marketing experience, or 3+ years of product marketing experience paired with 5+ years in a related field (e.g. sales enablement, customer success, customer education, or product management), in a B2B SaaS environment
  • AI native mindset with proven experience using agentic AI to automate GTM workflows
  • Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences
  • Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field
  • Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment
  • Excellent written communication

Preferred

  • Experience or familiarity with the enterprise AI or agentic AI landscape is a strong plus

Benefits

  • Generous PTO, plus company holidays
  • Medical, dental, and vision coverage for you and your family
  • Paid parental leave for all parents (16 weeks)
  • Fertility and family planning support
  • Early-detection cancer testing through Galleri
  • Flexible spending account and dependent FSA options
  • Health savings account for eligible plans with company contribution
  • Annual work-life stipends for: - Wellness stipend for gym, massage/chiropractor, personal training, etc. - Learning and development stipend
  • Company-wide off-sites and team off-sites
  • Competitive compensation, company stock options and 401k
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GTMfund

GTMfund is an early-stage VC fund focused on B2B SaaS.Our 350+ limited partners are the best go-to-market (GTM) executives in tech. Operators who have been there, done that at the world’s fastest growing SaaS companies - Salesforce, Okta, Tableau, Mulesoft, Procore, Snowflake, Segment, ServiceNow, Rippling, and many more.GTMfund is more than capital. We have a flywheel of resources to support our portfolio companies grow revenue, hire, and build distribution:- GTMfund: The VC fund itself.- Community: Access to hundreds of the best GTM operators in tech.- Talent: Resources to help you recruit and hire the best operators to your team.- GTMnow: A media brand, including an industry leading newsletter, podcast and more.We help you get from zero to IPO.

Founded in 2020
San Francisco, California, USA
284 employees

Salaries

Posted range

$144K/yr – $240K/yr

Taken straight from the job posting.

See all GTMfund salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$125.2M
Last Raise
$1M

Funding History

  • Feb 2026
    Opportunities Fund I • $1M
  • Feb 2026
    III • $20.9M
  • Feb 2023
    II QP • $27.3M

Traffic Signals

Monthly Visitors
13.3K
Traffic Source Mix
Search
29.6%
Direct
54.3%
Referral
7.2%
Social
7.7%
Paid
1.1%

Headcount Trend

Current headcount: ~284

Recent News

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Product marketing lead

GTMfund · New York City, NY · On-site