Senior Product Marketing Manager, Data
Twilio
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
5 months ago
Senior Product Marketing Manager, Data & AI Solutions
USA (Remote)
Salary Not AvailableFull time
Posted 2 months ago
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Job Description
WHY WE’RE LOOKING FOR YOU:
The Solutions PMM team owns ICP strategy, core narrative, solutions messaging, competitive positioning, and field enablement across all segments. This role specifically leads our data & AI GTM motion—one of Retool’s most strategically important growth areas.
We’re looking for a senior technical PMM who can go beyond messaging frameworks and into direct, hands-on field credibility: someone who can define and own the data & AI ICP, go deep on fluid competitive dynamics with code generation tools, synthesize quarterly research into actionable GTM intelligence, and show up as a genuine partner to sellers on active deals.
This is a high-visibility role with real scope. If you love sitting at the intersection of market strategy, technical depth, and field execution, and you’re energized by helping a fast-moving team land its biggest bets, we’d love to meet you.
WHAT YOU’LL DO:
ICP & Persona Strategy
- Define and maintain our data & AI ICP personas, value propositions, use cases, and segment-specific messaging
- Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence for the broader team
Messaging, Enablement & GTM Assets
- Develop and maintain messaging, campaign narratives, and BDR/DG maps and talk tracks
- Build win case studies and proof points across champion and/or buyer deals
- Create assets for field sellers on active deals and drive them through enablement for scale
- Work with demand gen, content, and enablement to activate messaging and associated GTM motions
Market, Analyst & Competitive Intelligence
- Own Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)
- Support the partnerships team with market context, messaging alignment, and partner-facing materials
Cross-Functional Collaboration
- Partner with our Technical Customer Experience team on messaging support and internal and external deliverables
- Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution
THE SKILLSET YOU'LL BRING:
- 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML
- Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies
- Technical depth and AI fluency sufficient to understand how our platform works and how customers derive value from it
- Field credibility—you’re comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning
- World-class writing and communication skills; you can distill complexity into clarity for both technical and business audiences
- Strong affinity for data and operations teams, with a working understanding of the tools and ecosystems they rely on
- An insatiable intellectual curiosity and genuine interest in the AI-native software development space
Retool
Build internal software better with AI. Create apps, agents, and workflows with any LLM, datasource, or API to deploy AI across your business.Retool is the application layer for AI and leading platform for internal software development, trusted by over 10,000 companies worldwide, including Amazon, Stripe, Brex, and Orangetheory Fitness. Using Retool, developers deploy sophisticated apps and agents dramatically faster without sacrificing quality or control, combining powerful building blocks with the flexibility of custom code. To learn more and start building for free today, visit https://retool.com
