Responsibilities

• Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization
• Lead creation of Ideal Customer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs. district buyers) using qualitative and quantitative research
• Contribute to product portfolio strategy by providing market-informed perspectives that support alignment of new products with broader organizational goals and positioning
• Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations
• Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions
• Shape and communicate the overall distribution/channel strategy (direct, indirect, partners, resellers) in alignment with market buying preferences
• Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability
• Provide market insights—including customer needs, buyer behavior, and competitive landscape—to help inform product roadmap discussions and support clear communication of priorities
• Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion
• Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies

Requirements

• 7+ years of experience in product marketing, with at least 3 years in edtech, SaaS, or digital learning environments
• Bachelor’s Degree
• Proven success leading 0–1 product launches and operationalizing GTM frameworks across organizations
• Strong analytical skills with expertise in market sizing, opportunity analysis, and KPI development
• Demonstrated experience influencing product strategy, pricing models, and customer segmentation decisions
• Advanced communication and storytelling abilities, with a knack for translating complex data into compelling strategies
• Demonstrated experience taking a consultative approach and partnering effectively with cross-functional stakeholders
• Advanced proficiency in managing go-to-market and launch initiatives, ensuring progress, timely delivery, and cross-functional accountability
• Strategic thinker comfortable balancing macro vision with hands-on execution
• Experience with cross-functional leadership and mentoring

Preferred

• (No explicit nice-to-have items provided in description)

Benefits

• We cover 100% of medical, dental and vision premiums and 50% for dependent medical and dental premiums
• Retirement plan + company match up to 3%
• Flexible work subsidy: $100 per month for phone/internet/office costs
• 16 paid holidays (including winter break and 1 floating holiday), 3 weeks\' vacation in first year, separate sick leave accrual
• Monthly contribution to childcare or dependent expenses, FSA account, parental leave, sabbatical leave, employee assistance program, annual wellness reimbursement, growth and development opportunities, disability and life insurance