Responsibilities

• Own positioning, messaging, and go-to-market for commercial real estate and new home construction.
• Build a differentiated point of view for each, grounded in what those buyers are actually trying to accomplish.
• Define the commercial real estate audiences distinctly. Owners, operators, asset managers, and brokerages are different buyers and need different messages.
• Execute the commercial marketing plan that supports our LoopNet relationship, working to the strategy the Director sets.
• Sequence the portfolio honestly. Decide what gets depth this quarter and what gets maintained, and make the case for that choice.
• Talk to customers and prospects directly and regularly. Bring back what you heard, including the parts that contradict our current story.
• Maintain a working understanding of how these industries buy, who signs, what a budget cycle looks like, and where we lose.
• Track competitors in your industries and translate what you learn into positioning and product feedback.
• Represent Matterport credibly at industry events, trade shows, and association meetings in your markets.
• Build the material Sales uses in real conversations: industry narratives, discovery guidance, competitive positioning, and customer proof.

Requirements

• Bachelor's degree required from an accredited, not-for-profit, in-person university or college.
• 8+ years of career experience and 6+ years in B2B product marketing, industry marketing, or vertical marketing, including at least three years marketing to a defined industry audience rather than to a product category.
• Direct experience marketing to the commercial real estate industry. This could be owners and operators, asset or property management, brokerages, CRE data and analytics, or technology sold into that industry. This is the anchor requirement for the role and we will test for it in interview.
• A working understanding of how commercial property gets bought, financed, leased, and managed, and who holds budget at each stage.
• Demonstrated ability to build positioning from first-hand buyer conversations rather than from product documentation.
• A record of producing sales material the field actually used, and the judgment to know the difference.
• Funnel literacy. You can describe how your work changed conversion or pipeline, with numbers.
• Excellent writing. A large share of this job is deciding what to say and saying it well.
• Comfort carrying more than one industry at a time, with the discipline to sequence rather than spread thin.
• Practical AI fluency in your own working process.

Preferred

• Experience marketing to homebuilders, developers, or residential construction
• Experience marketing to AEC audiences, or to construction and capital projects
• Experience working alongside a commercial real estate marketplace, listings platform, or data provider
• Familiarity with facilities management, property operations, or building lifecycle audiences
• Enterprise B2B SaaS experience with a direct sales force
• Familiarity with 3D capture, imaging, spatial data, or visualization technology

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups