Responsibilities

• Own Positioning and Go-to-Market
• Own positioning, messaging, and go-to-market for commercial real estate and new home construction.
• Build a differentiated point of view for each, grounded in what those buyers are actually trying to accomplish.
• Define the commercial real estate audiences distinctly. Owners, operators, asset managers, and brokerages are different buyers and need different messages.
• Execute the commercial marketing plan that supports our LoopNet relationship, working to the strategy the Director sets.
• Sequence the portfolio honestly. Decide what gets depth this quarter and what gets maintained, and make the case for that choice.
• Talk to customers and prospects directly and regularly. Bring back what you heard, including the parts that contradict our current story.
• Maintain a working understanding of how these industries buy, who signs, what a budget cycle looks like, and where we lose.
• Track competitors in your industries and translate what you learn into positioning and product feedback.
• Represent Matterport credibly at industry events, trade shows, and association meetings in your markets.

Requirements

• Bachelor's degree required from an accredited, not-for-profit, in-person university or college.
• 8+ years of career experience and 6+ years in B2B product marketing, industry marketing, or vertical marketing, including at least three years marketing to a defined industry audience rather than to a product category.
• Direct experience marketing to the commercial real estate industry. This could be owners and operators, asset or property management, brokerages, CRE data and analytics, or technology sold into that industry.
• A working understanding of how commercial property gets bought, financed, leased, and managed, and who holds budget at each stage.
• Demonstrated ability to build positioning from first-hand buyer conversations rather than from product documentation.
• A record of producing sales material the field actually used, and the judgment to know the difference.
• Funnel literacy. You can describe how your work changed conversion or pipeline, with numbers.
• Excellent writing. A large share of this job is deciding what to say and saying it well.
• Comfort carrying more than one industry at a time, with the discipline to sequence rather than spread thin.
• Practical AI fluency in your own working process.

Preferred

• Experience marketing to homebuilders, developers, or residential construction.
• Experience marketing to AEC audiences, or to construction and capital projects.
• Experience working alongside a commercial real estate marketplace, listings platform, or data provider.
• Familiarity with facilities management, property operations, or building lifecycle audiences.
• Enterprise B2B SaaS experience with a direct sales force.
• Familiarity with 3D capture, imaging, spatial data, or visualization technology.

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups