Responsibilities

• Develop positioning and messaging that clearly articulates why Coast wins, and ship it across all Coast channels, including the website, product communication, sales materials, integrated marketing campaigns and customer lifecycle communications
• Lead cross-functional product launches end-to-end, partnering closely with Product and Sales to shape the roadmap, build the narrative, and drive internal readiness for our overall GTM approach
• Build the cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
• Enable Sales and Customer Success with high-performing pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion and work with Revenue Operations teams to deploy these at the right time in the sales cycle
• Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars
• Drive meaningful adoption of the Coast corporate card
• Increase attach rate to our corporate card and other new products by coordinating up-sell and cross-sell campaigns through lifecycle marketing, sales enablement, and more
• Revamp the upsell motion: define the ideal path, create lifecycle + in-product triggers, and build campaigns that consistently generate qualified expansion opportunities
• Ship high-quality product launches for our new products across key channels (email, website, sales enablement, in-product, lifecycle)
• Refine positioning, messaging, and talk tracks across the funnel so customers hear one clear story. Do this in partnership with Sales leadership by analyzing discovery, objection handling, and proof points tied to the deals we want to win

Requirements

• 6-8+ years of experience, including at least 3 in Product Marketing. B2B SaaS, fintech, or payments experience is strongly preferred
• Experience launching new products or entering new categories. We need someone excited by new, ambiguous environments
• Proven ability to build messaging that performs. You know how to leverage customer insights to build compelling messaging resonating with what your audience cares about
• Strong lifecycle marketing instincts: you have built strong onboarding journeys, expansion campaigns, and retention strategies
• Strong cross-functional leadership and project management: you can run a launch across Product, Sales, Marketing, and Customer Success teams
• Exceptional storytelling and analytical rigor: you can turn complex features into simple, compelling value narratives, but you can also navigate product data, performance numbers to guide decisions

Benefits

• Medical, dental and vision insurance
• Unlimited paid time off (vacation, personal well being, paid holidays)
• Paid parental leave
• $400 accessories allowance (a keyboard, mouse, headphones, etc.)
• Free lunch every Friday