Senior Product Marketing Manager - Carrier

Responsibilities

• Build data-driven demand generation strategies for target segments, products, and services to grow share, volume, and profitability.
• Define clear goals and success metrics; plan and optimize campaigns based on analysis and insights.
• Lead product positioning and messaging, including naming/branding, to differentiate the portfolio and inspire action.
• Partner with Marketing, Sales, Customer Success, Product, and Finance to develop integrated GTM plans that drive sustainable growth.
• Own market research and competitive intelligence; establish KPIs and reporting to inform strategy and prioritization.
• Drive launch readiness end-to-end with Product and Support, including testing, trials, and cross-functional enablement.
• Partner across the organization to design and optimize customer journeys, triggers, and automations with relevant content to increase conversion, activation, and engagement.
• Collaborate with Customer Marketing and Product on onboarding and retention strategies, including technology and resourcing recommendations.
• Lead through influence: identify issues, surface opportunities, and drive decisions with business stakeholders, leaders, and technology partners.

Requirements

• 7+ years SaaS product marketing experience (B2B; B2C a plus) with strategy-through-execution ownership and measurable success.
• Track record of building effective sales enablement that highlights competitive advantages and accelerates wins.
• Strong analytical acumen; use insights to inform differentiated positioning, monetization approaches, and product forecasts.
• Exceptional interpersonal and written communication skills; adept at stakeholder alignment across disciplines.
• Demonstrated attention to detail, structured problem solving, and customer-centric execution.
• Passion for high-quality outcomes and continuous improvement; committed to professional growth for self and teams.
• Understanding of software development methodologies is a plus.
• Bachelor’s degree or equivalent experience.

Benefits

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Flexible time off
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Employee Assistance Program