Senior Product Marketing Manager

Responsibilities

• Product positioning: Own the positioning, value propositions, and messaging for your products, and set the direction the rest of Marketing builds from
• Portfolio narrative: Shape how our products come together into one platform story, so customers see how CaptivateIQ is stronger as a whole
• Customer and market insight: Lead win/loss analysis, customer research (including interviews), competitive research, and personas. Turn what you learn into positioning as well as input on roadmap, pricing, and packaging. Show CaptivateIQ as a category expert with customers and prospects
• GTM activation: Make the story work in the field. Partner with Sales and Services leadership and Enablement on how we pitch, compete, and win, from battlecards to demo stories. Join deals to see what lands
• Launches: Drive go-to-market for launches, deciding tiering and investment, and measuring what they deliver
• Measurement & feedback loop: Define what success looks like, from influenced pipeline to competitive win rate and adoption, and use the data to sharpen positioning, launches, and priorities
• Team rigor: Help raise the bar for the PMM team by mentoring, sharing best practices, and contributing to frameworks and playbooks that make our work more consistent and effective

Requirements

• 7+ years in B2B SaaS product marketing or product management, with demonstrated ability to conduct customer discovery and translate feedback into both product and go-to-market strategy
• Experience with technical products and comfort sitting with technical teams and customers alike.
• Track record of influencing product decisions. You can show work where customer feedback you gathered changed what shipped
• Exceptional storytelling and communication skills. You can distill complex concepts into clear, compelling messaging
• A structured, evidence-driven approach to research and measurement. You can conduct buyer research, read data honestly, and iterate on what you learn
• Comfortable operating with significant autonomy in a dynamic environment; experience using AI tools
• Deep understanding of competitive intelligence and how to use it to differentiate and win deals

Preferred

• B2B enterprise fluency, particularly within the Office of the CFO, Finance, or RevOps; you understand these buyers, their specific pains, and their software evaluation criteria
• Familiarity with SPM, ICM, or related revenue and compensation technology platforms
• Hands-on experience developing custom AI tools or autonomous agents
• History of driving product marketing for multi-product suites or unified platforms
• Direct experience in the marketing of AI and agentic product solutions
• Proven track record marketing across various industry verticals and segments, from Mid-Market to Enterprise