Responsibilities

• Build the Product Marketing Foundation (0→1): define the PMM function, including positioning frameworks, GTM processes, and launch playbooks; align Product, Marketing, and Content from concept to post-launch.
• Leverage Customer & Market Insight: partner with Research and Analytics to understand users, buyers, and partners; synthesize insights into opportunities and inform positioning; reflect voice of the customer in decisions.
• Shape Product Strategy & Positioning: influence roadmap decisions with customer insight; define clear product positioning, naming conventions, and target audiences across the ecosystem.
• Own Product Narrative & Go-to-Market: translate capabilities into messaging and use cases; lead end-to-end GTM for launches; create core deliverables and enablement materials with cross-functional teams.
• Measure Impact & Improve: define launch metrics, analyze performance, and feed learnings back to product development.

Requirements

• 8+ years in Product Marketing or a closely related role
• Experience in ambiguous or early-stage environments; can build processes from the ground up; strong strategy and execution
• Skilled at turning customer and market insight into clear positioning and messaging
• Comfortable working cross-functionally and driving alignment across Product, Marketing, and other teams
• Analytical and curious; uses data to inform decisions and improve outcomes
• Experience across B2C and/or B2B products is a plus

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): 20 days/year, 25 days after five years