Senior Product Marketing Manager, The Athletic

Responsibilities

• Partner directly with Product teams to represent customer and market perspectives in planning, prioritization, and roadmap decisions.
• Use research and data to identify customer needs, prioritize use cases, and uncover market opportunities for Athletic products and experiences.
• Lead end-to-end go-to-market strategy and execute major product launches by defining positioning, messaging, audience strategy, creative briefs, channel plans, and enablement materials.
• Translate complex product capabilities into compelling customer benefits and clear value propositions tailored for sports fans.
• Collaborate with Growth Marketing and Product teams to uncover opportunities across the entire user journey (acquisition, activation, onboarding, engagement, conversion, upsell, and retention).
• Define success metrics, analyze post-launch performance, and establish feedback loops to inform future product and marketing strategy.
• Build clear narratives, frameworks, and presentations that align partners around customer needs, product strategy, and project impact.
• Foster trusted relationships across the organization by bringing structure to complex programs, facilitating productive discussions, and sharing best practices to improve product marketing standards.
• Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
• You will report to the Director of Product Marketing, The Athletic

Requirements

• 6+ years of product marketing experience with an understanding of product-led growth concepts that impact acquisition, activation, engagement, and retention.
• Expertise in go-to-market strategy, lifecycle marketing across owned and paid channels, and planning, testing, and shipping features for B2C subscription apps.
• Experience using customer research, audience insights, competitive intelligence, and analytics tools to inform positioning, value propositions, and messaging strategies.
• Experience partnering with Product, Data, Tech, and Research teams to influence roadmap decisions, run test-and-learn agendas, and measure outcomes.
• Clear and engaging communication, with the ability to tailor complex information to a range of audiences.
• An interest in sports and an understanding of how fans discover, follow, and engage with sports coverage.
• Desire to operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.

Benefits

• For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.