Responsibilities

• Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management within the assigned categories.
• Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning.
• Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources.
• Manage forecasting and inventory planning to optimize product availability and sales performance.
• Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in product marketing or a related role.
• Strong analytical skills with experience in market research and competitive analysis.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent communication and presentation skills.

Preferred

• MBA or advanced degree in Marketing or Business.
• Experience working with online and big-box retailers.
• Knowledge of digital marketing tools and platforms.

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.