Responsibilities

• The Senior Product Marketing Manager is the storyteller and market-facing expert for Altitude’s transportation analytics products - a commercial vehicle data platform built on Geotab’s proprietary telematics network. This role is a contributor to strategy + roadmap, and owner of growth leading to market launch of their products through orchestration of the marketing team.
• Developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement.
• Gathering competitive intelligence and customer insights to inform product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams.
• Translating complex data products into defensible, ROI-clear narratives for the market.
• Accountability for driving growth and market leadership for their assigned product portfolio.
• Tell the Altitude story in a simple, clear, and compelling way translating transportation analytics data into the language of infrastructure planners, petroleum network developers and AEC consultants.
• Owning the Altitude category narrative evolving the market conversation from generic traffic data to deterministic commercial vehicle intelligence.
• Partnering with Product Marketing Management leadership to build the holistic product marketing roadmap and define KPAs and growth objectives.
• Shaping the Product Marketing craft at Geotab and standing up processes and standards for go-to-market activities; exploring or managing third-party tools to enhance PMM capabilities.
• Mentoring junior PMM and broader organization members.
• Developing razor sharp customer insights and a central repository for industry trends, personas, competition, and distribution channels/partners.
• Collaborating with the marketing team to develop an analyst relations strategy and content for analyst briefings; serving as Altitude SME in analyst content creation.
• Collaborating with the Product Manager to embody the “voice” of the product and tailor messaging/documentation for sales needs.
• Working with marketing to develop content strategy by buyer funnel stages, including white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars.
• Collaborating with Sales Enablement to create and deliver training programs and sales tools.
• Leveraging and developing AI toolsets to accelerate content development, market research synthesis and competitive monitoring.