Senior Product Marketing Manager, Altitude (Remote) at Geotab | USA | $120K/yr – $150K/yr

Geotab

Senior Product Marketing Manager, Altitude (Remote)

USA (Hybrid)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for Altitude’s transportation analytics suite, shaping positioning, go-to-market, and sales enablement while coordinating cross-functional teams and gathering market insights.

Own go-to-market and product launch orchestration.
Must-have: 8+ years in B2B/B2G SaaS product marketing.
Standout: Experience translating complex data products for enterprise/government buyers.

Job Description

Responsibilities

The Senior Product Marketing Manager is the storyteller and market-facing expert for Altitude’s transportation analytics products—a commercial vehicle data platform built on Geotab’s telematics network.
Own growth leading to market launch of Altitude products through orchestration of the marketing team.
Develop compelling product positioning and messaging, lead cross-functional teams to bring products to market, and drive product adoption through targeted marketing campaigns and sales enablement.
Gather competitive intelligence and customer insights to inform product roadmap and strategy; act as a trusted advisor to product management, sales, and marketing teams.
Translate complex data products into defensible, ROI-driven narratives for the market; drive growth and market leadership for the assigned product portfolio.
Tell the Altitude story in simple, clear terms for infrastructure planners and other stakeholders; evolve the Altitude category narrative.
Partner with PMM leadership to build the holistic product marketing roadmap and define KPAs and growth strategies.
Stand up processes and standards for go-to-market and explore/lever third-party tools to enhance PMM capabilities.
Mentor junior PMM and broader organization.
Develop customer insights and a centralized repository of industry trends, personas, competition, and distribution channels.

Requirements

8+ years of work experience ideally in Product Marketing, ideally in B2B or B2G SaaS, data analytics, transportation technology, smart cities, or geospatial intelligence (GIS). Proven track record with complex data products or platform services sold into enterprise or government buyers.
Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.
Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
Proven ability to contribute to product marketing strategy and roadmap development, with a keen sense of priorities, along with an ability to pivot as the landscape changes.
Ability to analyze market trends, customer needs, and competitive landscapes.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
Experience in mentoring and guiding junior team members.

Preferred

Experience in transportation technology, geospatial intelligence or data analytics markets (preferred).

Benefits

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

Geotab

3.8 Glassdoor

Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 100 billion data points daily from more than 5 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.

Founded in 2000

Oakville, Ontario, CAN

3.1K employees

www.geotab.com/?utm_campaign=null_always-on_null_null&utm_content=homepage_website&utm_medium=org_social&utm_source=linkedin&utm_term=2024

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