Responsibilities

• Go-to-Market Strategy — Define and own end-to-end GTM plans including targeting, positioning, messaging, promotions, channel strategy, and launch sequencing for Alexa 1P devices.
• Customer & Market Insights — Conduct competitive analysis and customer needs assessments to identify business opportunities, inform product roadmaps, and shape marketing objectives aligned to overall business strategy.
• Execution & Measurement — Develop, execute, and steward GTM initiatives with clear objectives and success criteria. Measure impact on customer experience (awareness, adoption, brand perception) and business outcomes (sales, retention, market penetration).
• Cross-Functional Leadership — Negotiate resources and influence partner team roadmaps across product, sales, marketing, and creative teams. Align internal and external stakeholders toward shared goals.
• Strategic Planning — Contribute to and may own cadenced business reporting and narratives (MBR, QBR, PR/FAQ, OP1/OP2). Present strategy and results effectively to Director+ leadership.
• Risk Management & Problem Solving — Anticipate risks, remove blockers, build contingency plans, and make tradeoffs between short-term and long-term needs in a rapidly evolving product landscape.
• Process Improvement — Identify gaps between teams and processes; streamline or eliminate inefficiencies, holding partner teams accountable.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting