Responsibilities

• GTM Vision & Market Definition (25%)
• - Define who each AI product is for and why, and build positioning and messaging that’s differentiated and defensible — testing assumptions fast through lightweight experiments, customer conversations, and early pilots.
• - Own GTM strategy for G2 AI Solutions end-to-end — from G2.ai (Blueprints, Agent Evals, and what’s next) through their migration into G2.com — with a buyer-first lens; seller-facing use cases are secondary and in service of seeding buyer adoption.
• - Own the plan for how each product’s audience, messaging, and channel strategy evolves as it migrates from G2.ai into G2.com — including products like Agent Evals that are launching directly into G2.com .

Requirements

• 7+ years of product marketing, growth marketing, or GTM strategy experience in B2B SaaS, including at least one experience getting a product off the ground with little to no playbook.
• Proven ability to take a product from zero to revenue — hands-on experience running growth or demand campaigns, building pipeline, and driving early revenue, not just strategy and orchestration.
• Experience in an early-stage or new-product environment (startup, internal venture, or skunkworks team) where you had to define the market as much as the message.
• Comfortable with data and experimentation: you understand testing frameworks, know how to build and validate a hypothesis, and use data to build a compelling story.
• A natural relationship builder who gets things done through people — across Marketing, Sales, Product, and Leadership. History of relationships strong enough that people at past companies would say you made their work better.
• Clear, confident communicator — you write sharp positioning, give a crisp verbal brief, and make meetings productive.
• Comfortable in ambiguity — you don’t need a fully-formed brief to get started, you help create it.
• Deep familiarity with or genuine curiosity about AI and how it’s reshaping software buying behavior.
• Experience with PLG or self-serve motions where understanding the buyer deeply was essential to acquisition.
• Comfortable owning a broad, evolving portfolio (multiple AI products at different maturity stages) rather than a single, narrowly-defined product.