Senior Product Marketing Manager - Agentic AI (Columbia MD or Boston MA)

Columbia, MD (Hybrid)

$103K/yr – $137K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

This role leads global agentic AI capabilities and shapes go-to-market for Tenable's exposure management. It involves understanding customer needs, influencing product roadmaps, and driving adoption across global teams. The position requires hybrid work in Columbia, MD or Boston, MA and travel up to 10%. It emphasizes collaboration, thought leadership, and partner enablement.

Job Description

Responsibilities

  • Serve as the global lead for our agentic AI capabilities, playing a pivotal role in advancing go-to-market strategy, driving adoption and reinforcing Tenable’s leadership in the exposure management market
  • Develop a deep understanding of customer needs, buyer motivations, and real-world use cases for agentic AI in cybersecurity
  • Define and evolve clear positioning, messaging and value narratives that articulate how Tenable’s capabilities reduce risk, improve outcomes and deliver differentiated value for customers
  • Influence the product roadmap by bringing forward customer insights and market trends, ensuring capabilities align to high-value use cases and drive adoption and growth
  • Oversee the go-to-market lifecycle for agentic AI capabilities, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution
  • Engage practitioner and enterprise communities to drive product adoption and advocate for customer needs to shape Tenable’s solutions
  • Lead thought leadership among partners, customers, events and in media engagements
  • Lead new product and solution launches, ensuring successful positioning and go-to-market execution
  • Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals
  • Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies
  • Develop compelling outcome-driven demo use cases and sales plays aligned to buyer needs
  • Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials
  • Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth
  • Engage practitioner and enterprise communities through social channels, in-product communications, and events to foster advocacy and adoption
  • Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go-to-market alignment
  • Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in AI security
  • Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success