Senior Product Marketing Manager at Adaptiva | Kirkland, WA | $150K/yr – $200K/yr

Adaptiva

Senior Product Marketing Manager

Kirkland, WA (On-site)

$150K/yr – $200K/yrSenior Level8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive product marketing for Adaptiva’s AI-driven endpoint management with ownership of positioning, launches, and cross-functional go-to-market.

Own positioning, messaging, and GTM for new releases guided by research and competitive intel.
Must-have: 8+ years in B2B product marketing with product launches and messaging.
Standout: Lead global launches and measure KPIs like adoption, win/loss influence, and pipeline impact.

Job Description

Responsibilities

Define positioning, messaging, and go-to-market plans for new product launches, major releases, and feature enhancements, grounded in customer research, competitive intelligence, and market trends.
Collaborate closely with Engineering to translate technical product capabilities, differentiators, and roadmap priorities into customer-centric narratives, becoming the go-to resource for marketing, sales, technical writers, and customer success teams.
Lead global product launch execution to maximize adoption, differentiation, and customer impact.
Establish and monitor product marketing KPIs, including product adoption, win/loss influence, and pipeline contribution, to demonstrate measurable business impact.
Develop and maintain high-impact sales enablement assets, such as pitch decks, battle cards, one-pagers, and playbooks, to empower field teams.
Support product-related content creation, including case studies, website copy, and campaign messaging for customer and partner initiatives.
Contribute to public-facing thought leadership, including whitepapers, solution briefs, blog articles, and event presentations.
Support analyst relations through briefings, submissions, and positioning statements that leverage deep product knowledge.

Requirements

8+ years of experience in B2B product marketing or equivalent GTM roles, with ownership of product positioning, messaging, and launches.
Experience in IT operations, endpoint management, cybersecurity, or enterprise software, with the ability to distill complex technical concepts into clear, compelling messaging.
Demonstrated ability to quickly understand technical products and craft customer-centric narratives that resonate across audiences.
Strong strategic thinking and analytical skills, with the ability to navigate dynamic, fast-paced environments.
Exceptional communication and storytelling skills, with a strong customer-focused mindset.
Proactive collaborator who builds trusted cross-functional relationships and drives execution across teams.

Benefits

100% company-paid health insurance
performance-based bonuses
a 401(k) retirement plan
generous stock options that allow employees to participate in the company’s long-term success

Adaptiva

3.2 Glassdoor

Adaptiva, the autonomous endpoint management company, delivers the fastest way to patch and manage endpoints at scale. The company offers OneSite, the first fully adaptive autonomous endpoint management platform. IT and cybersecurity leaders use OneSite to gain a hands-free, fully automated approach to speeding the continuous delivery of software, patches, and vulnerability remediations. Founded nearly two decades ago, hundreds of today’s largest global organizations rely on Adaptiva to increase operational efficiency, reduce risk, and maximize patching velocity across millions of endpoints. Adaptiva is headquartered in Kirkland, Washington with offices in Chicago and London. Learn more at adaptiva.com, and follow the company at LinkedIn, Facebook and X.

Founded in 2011

Kirkland, Washington, USA

98 employees (7 in marketing)

adaptiva.com

52% recommend to a friend

53% CEO approval