Senior Product Marketing Manager

Responsibilities

• Market and customer research: lead buyer, persona and market research, and run the win/loss program that turns field signal into insight for positioning, product and GTM.
• Competitive analysis: own competitive intelligence across our product lines, track competitor moves, and keep the organization current on how we compare.
• Analyst relations: co-own analyst relations with the brand team, managing relationships and briefings with industry analysts and leading our submissions and evaluations.
• Industry campaigns: build campaigns around regulation and industry trends (ADA, AODA, DOJ Title II and more) with the content and demand gen teams.
• Sales enablement: create and deliver the materials and training our sales and account management teams use every day, including pitch decks, talk tracks, objection handling and launch enablement.
• Case studies: source, build and publish customer stories that show real outcomes, working with customers, sales and legal.
• Process building: set up repeatable processes for each of the above, and measure how they affect pipeline, win rates and adoption.

Requirements

• 3+ years of product marketing experience in B2B SaaS
• A hands-on approach: you do the work yourself, not only direct it
• Strong project management skills, with a track record of leading cross-functional processes from start to finish
• Strong research skills: you dig into customers, markets and competitors, and turn what you find into clear insights that drive decisions
• A builder's mindset: you create processes and structure where none exist, rather than relying on ones already in place
• You thrive in fast-moving environments and see ongoing change as an advantage
• You already use AI tools in your daily work (research, analysis, content, workflows) and can show how they make you faster and better
• Excellent writing and storytelling skills, with the judgment to keep claims precise and backed by evidence
• Experience working closely with sales teams and creating enablement that reps actually use

Preferred

• Experience in a regulated market such as compliance, legal tech, security or accessibility
• Analyst relations experience with firms such as Gartner or Forrester
• Experience marketing to both technical buyers (developers) and business buyers

Benefits

• A salary band of $140,000 to $180,000 based on your experience and skill set
• Career planning and growth opportunities
• The chance to be a key part of accessiBe's platform growth
• Equal opportunities At accessiBe, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. accessiBe is proud and committed to providing equal opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy or any other characteristic protected by law. In addition, accessiBe will provide accommodation to individuals with disabilities or a special need. Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.