Responsibilities

• NA Market Strategy: Define and execute the roadmap for open-loop commerce ads, specifically for U.S. DTC brands, large-scale retailers, and third-party marketplaces.
• Full-Funnel Product Ownership: Manage the ad experience from initial discovery and consideration to off-platform conversion and retention.
• Performance Tools: Build self-service tools for bidding, targeting, and optimization to help advertisers hit ROAS and CPA targets.
• Technical Signal & Attribution: Manage products utilizing understanding Signal, Identity, and Attribution models to address performance gaps between 1p, 2p, and 3p platforms.
• Cross-Functional Liaison: Translate technical requirements into business value for sales teams and clients, while working with R&D to resolve business blockers.

Requirements

• Bachelor's degree or above; 3+ years of experience in commercial products is highly preferred.
• 3+ years of Product Management experience, with at least 1+ years directly in Performance Advertising, Retail Media, or a closely related AdTech space.
• Technical Proficiency: Strong understanding of tracking technologies, server-to-server APIs, attribution and measurement models (MTA, MMM, lift study, etc.,). You know how the data flows and where the gaps are.
• Strategic Mindset: Proven ability to analyze the competitive U.S. marketplace landscape, identify opportunities for differentiation, and build a product strategy that leads to winning in a crowded space.
• Strategic Analysis: Ability to analyze the U.S. retail landscape and identify specific product opportunities for differentiation.
• Execution: Proven track record of shipping advertising products in high-growth environments.
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.