Responsibilities

• Oversee the formulation of short-, mid-, and long-term product portfolio strategies and tactical execution including pricing & reimbursement strategy, global registration & distribution strategy, and clinical data strategy.
• Ensure product line strategy and products released to market meet the needs and the voice of the customer.
• Drive and creates value proposition and works with the team to develop messaging for each product and customer segment in assigned portfolio.
• Understand and communicate market trends, sales trends, market share, and unit sales trends for each product line in assigned portfolio.
• Collaborate with internal and external resources to determine future product development projects in order to maintain growth in alignment with overall corporate objectives.
• Prepare long range, annual, quarterly, and monthly forecasts for each product line. Analyze forecast variances and recommend corrective actions.
• Develop and maintain product line technical expertise and contacts with customers by observing surgery, attending medical/scientific meetings, presentations, and seminars.
• Develop relationships with surgeon consultants to drive product development and educational programs.
• Utilize primary and secondary market research reports to analyze and identify market needs and issues. Evaluate existing Acumed product lines in light of those changes and develop new strategies when appropriate.
• Conduct domestic and international product training programs for internal and external customers. Train Acumed field representatives on Acumed products and the competition at a product expert level.

Requirements

• BA/BS in marketing, communications or related field required.
• MBA or an equivalent combination of education and experience preferred but not required.

Preferred

• MBA or an equivalent combination of education and experience preferred but not required.