Eisai

Senior Product Manager, HCP Marketing, Alzheimer's Disease

Nutley, NJ (Hybrid)

$148K/yr – $195K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own HCP content strategy and cross‑channel campaigns for Alzheimer’s disease, balancing regulatory compliance with physician-facing impact.

  • HCP content & channels: drive omnichannel asset planning and deployment for neurologists across personal, non-personal, and digital touchpoints.
  • Cross‑functional orchestration: align Marketing, CRC, Training, Medical, Market Access, and agencies to build and optimize integrated campaigns.
  • Content governance & budget: shape prioritization with sales, manage workflow, and oversee agency updates while tracking spend.

Job Description

  • Contribute to the strategic development and execution of HCP-focused marketing programs for Alzheimer’s Disease, with a focus on neurologists
  • Lead HCP team driven omnichannel content development, including planning, development, and deployment of HCP-facing assets across channels (personal, non-personal, and digital), ensuring consistency and strategy execution
  • Partner cross-functionally with Marketing, CRC, Training, Medical, and Market Access, and collaborate closely with agency partners to develop, optimize, and execute integrated campaigns and tactical initiatives
  • Build and maintain strong relationships with marketing and sales teams, leverage influence on shape content strategy, prioritization, and execution across channels
  • Manage content workflow, ensuring timely updates and alignment with strategic business needs
  • Oversee agency coordination for project updates and content governance across HCP touchpoints
  • Support financial operations, including PO management, budget tracking, and spending reporting, providing visibility to Finance and HCP leadership
  • Ensure compliance with all regulatory, legal, and corporate guidelines in the development and delivery of promotional materials
  • Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care ( hhc )