Responsibilities

• Roadmap Ownership & Prioritization: Own the comprehensive digital product roadmap and backlog for the Digital Experience and Engineering team, ruthlessly prioritizing initiatives to align with global business goals.
• Agile & Scrum Leadership: Lead day-to-day agile execution, running scrum meetings, sprint planning, and cross-functional team interlocks to maintain high engineering velocity.
• Requirement Delivery: Author crisp business requirements and technical user stories, ensuring they are fully defined, groomed, and ready for production.
• End-to-End Process Design: Create, implement, and optimize end-to-end product delivery processes, managing dependencies to ensure all marketing technology initiatives ship on time.
• Architect & Optimize Digital Touchpoints: Design and optimize the end-to-end digital experience across core web properties and apps, ensuring a frictionless user journey that bridges customer engagement and digital intelligence.
• Diversified Project Portfolio: Lead a varied roadmap of digital growth initiatives, driving strategy for specific projects. This includes transforming our on-demand platform content into evergreen assets while concurrently scaling other web, data, and conversion products.
• Orchestrate the Tech Stack: Manage the digital marketing technology stack and its deep integration into the broader marketing automation and CRM ecosystem.
• Lead Lifecycle & Automation: Build and own the lifecycle of lead capture to CRM, ensuring high-fidelity lead flow, data integrity, and immediate sales visibility.
• Audit & Re-engineer Platforms: Audit the existing digital marketing technology landscape and lead flows, identifying friction points and technical debt to drive systematic optimization.

Requirements

• 10+ years of experience in Product Management, Marketing Operations, or Growth Engineering, preferably within a high-growth enterprise software environment.
• Direct experience leading engineering teams through Scrum methodologies, backlog grooming, and Agile delivery.
• Mastery of the MarTech Stack, including expert-level proficiency with enterprise Content Management Systems (CMS), marketing automation tools, and CRM systems (e.g., Salesforce).
• Comprehensive understanding of web data architecture, lead flow automation, and the complexities of global B2B demand generation.
• Proven capability to lead large-scale technical transformations across a varied portfolio of products, with a strong bias toward iterative, data-backed processes.
• Ability to build deep relationships and influence senior stakeholders across Go-To-Market (GTM) teams without direct authority.

Preferred

• Expert-level knowledge of Agile methodologies applied to marketing technology and web engineering deployments.
• Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms to lead digital experiences, including web personalization and on-demand content strategies.
• Future-Focused Innovation: Experience identifying and implementing AI-driven marketing tools (e.g., personalization engines, predictive routing) to move experimental technology into standardized production.
• A proactive mindset—the ability to identify data or process bottlenecks before they impact performance and present them alongside scalable solutions.
• PMP, Certified Scrum Master (CSM), or equivalent Program/Product Management certification is a plus.