Responsibilities

Build and execute Terros’ overall B2B growth marketing strategy
• Drive inbound lead generation across paid, organic, referral, outbound, and partnership channels
• Create and manage paid advertising campaigns across Google, LinkedIn, Meta, and other relevant platforms
• Develop and optimize email marketing campaigns and nurture sequences using Mailchimp
• Build and scale customer referral programs to increase customer-driven lead acquisition
• Develop creative growth strategies and go-to-market campaigns
• Analyze campaign performance and optimize based on ROI, CAC, conversion rates, and pipeline impact
• Partner closely with sales leadership to improve pipeline generation and conversion
• Drive adoption of new and existing product features
• Build internal marketing campaigns promoting feature releases, updates, and monetization opportunities

Requirements

• 5+ years of experience in growth marketing, product marketing, demand generation, or related marketing roles
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Equivalent practical experience in growth marketing, SaaS, startup environments, or AI-driven marketing operations will also be strongly considered
• Experience working in SaaS, startup, technology, or high-growth environments
• Strong understanding of B2B marketing strategy and execution
• Experience managing paid advertising campaigns and marketing funnels
• Excellent communication and collaboration skills
• Ability to work cross-functionally with technical and non-technical teams
• Strong writing and content creation abilities
• Strong organizational skills with high ownership and accountability

Preferred

• Experience with Salesforce, Mailchimp, and RevenueCat
• Experience driving subscription monetization and retention initiatives
• Experience building AI automations, workflows, or agentic systems
• Familiarity with referral marketing and customer lifecycle campaigns
• Experience with trade show or event marketing

Benefits

• Unlimited paid time off and 9 company holidays
• Career growth and leadership opportunities
• High-impact role with significant ownership and visibility