Responsibilities

• Lead the planning, creation, and optimization of social-first content across platforms, including TikTok, Instagram, X, Facebook and YouTube.
• Independently creates content while providing editorial guidance and project leadership to Producers and Associate Producers, ensuring all content aligns with our brand voice and strategic goals.
• Lead social media content projects, offering guidance, support, and feedback to Producers and Associate Producers within the Social Media team while contributing to a collaborative environment.
• Plan, prepare, optimize, and publish YouTube content and livestreams while providing feedback and support to Producers and Associate Producers.
• Plan, produce, edit and publish high-quality engaging content, including graphics and video, for social media platforms.
• Communicate with internal stakeholders and collaborate with editorial teams to ensure that content aligns with overall brand voice.
• Interact with Spectrum Networks talent in a professional manner.
• Uses a combination of editorial judgment and performance metrics to effectively post on social media platforms.
• Participate in tracking and supporting the regular posting schedule of content and editorial pieces across key social media accounts, as directed.
• Stay up to date on social media trends and best practices to ensure that content stays innovative and relevant
• Keep current with Spectrums News programming, talent, and brand and monitor performance metrics of social content.
• Participate in editorial meetings, pitching suggestions for social media content and use news judgment to effectively prioritize when and how developing stories are presented across all social platforms.
• Regularly review social metrics and adjust content to optimize to viewer interests.
• Works with Associate Producers and Producers to create and maintain the highest degree of quality and ethical standards in presentation of material.

Requirements

• Proficiency in Adobe Photoshop, Adobe Premiere, Meta, TikTok, YouTube, X – including social media video editing tools
• Deep knowledge and experience in shooting social media video content on iPhone
• Proven ability to lead projects from concept ideation through posting and analytics
• Experience working with talent and/or content creators
• Expert knowledge of social media platforms
• Attention to detail
• Knowledge of current events and industry trends
• Demonstrated proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines
• Ability to work effectively within a team environment and communicate effectively with all personnel within the organization
• Effective writing and editing skills
• Pro-active, self-directed, enthusiastic in dealing with breaking news and high-stress situations
• Familiarity publishing workflows, including experience with a content management system
• Ability to tell engaging stories in the social media space through video assets, photos, graphics, etc.
• Bachelor’s degree in communications, marketing, or a related field or comparable work experience
• Relevant work experience – 3-5 years

Preferred

• Supervisory or leadership experience - 1+

Benefits

• a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.