Responsibilities

• Own the strategic vision, messaging strategy, and integrated marketing plans for consumer demand generation for RDN, ensuring alignment with business objectives, brand strategy, key market priorities, and audience insights.
• Develop annual/quarterly plans, investment recommendations, and channel mix strategies spanning awareness through conversion.
• Lead strategy, governance, and ongoing optimization of the RDN DTC website to improve education, engagement, and conversion across priority patient segments.
• Drive digital patient experience initiatives across touchpoints (website, advertising experiences, landing pages, email, SMS, SEO, Gen AI, PPC, and related journeys).
• Lead development and strategic management of consumer awareness/demand campaigns in key markets, including agency oversight, briefing, creative development, and performance optimization.
• Create and manage a patient testimonial strategy and program (story identification, content development, approvals process partnership, deployment planning, and measurement) to strengthen trust and relevance.
• Develop tools and content that help patients and physicians engage in informed discussions (e.g., shared decision-making resources, education tools, and visit discussion guides).
• Partner closely with a cross-functional marketing organization and key stakeholders to ensure message consistency and “one-team” harmony across DTC initiatives.
• Provide strategic direction to agencies and internal partners; influence without authority and drive clarity, prioritization, and speed of execution.
• Define success metrics and measurement approach for DTC initiatives; translate performance data and market insights into optimization actions and strategic recommendations.

Requirements

• Bachelor’s degree with 10+ years of relevant experience, or advanced degree with 8+ years of relevant experience in integrated marketing, consumer marketing, digital marketing, demand generation or related.
• Experience leading integrated marketing and consumer demand-generation initiatives from strategy development through execution and measurement.
• Experience managing digital marketing programs, including websites, paid media, customer relationship management channels such as email and SMS, and content strategy.
• Experience leading agency partners and cross-functional stakeholders in complex marketing initiatives.
• Experience developing and presenting strategic recommendations to senior leadership audiences.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Preferred

• Experience in healthcare, medical technology, life sciences, or other regulated marketing environments.
• Experience building patient advocacy, testimonial, or consumer storytelling programs.
• Experience launching or scaling omnichannel marketing campaigns across multiple markets or customer segments.
• Experience developing brand strategies and translating them into measurable full-funnel marketing programs.
• Experience communicating complex scientific, clinical, or technical concepts in a clear and compelling manner for consumer audiences.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Benefits

• Health, Dental and vision insurance ,   Health Savings Account ,   Healthcare Flexible Spending Account ,   Life insurance, Long-term disability leave ,   Dependent daycare spending account ,   Tuition assistance/reimbursement , and   Simple Steps (global well-being program).
• The following benefits and additional compensation are available to all regular employees:   Incentive plans, 401(k) plan plus employer contribution and match ,   Short-term disability ,   Paid time off ,   Paid holidays ,   Employee Stock Purchase Plan ,   Employee Assistance Program ,   Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) , and   Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).